Funnels can be made complex … truly made complex, so complex that many people give up before they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart For Joint-venture
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart For Joint-venture
Well, it absolutely caught on because Samcart has the ability to charge extremely high rates for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Samcart For Joint-venture
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart For Joint-venture
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or achieve their preferred condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across several pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart For Joint-venture
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … But make certain you sign up, because I have huge prepare for funnel contractors in the works soon!Samcart For Joint-venture
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart For Joint-venture
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond… Consumers are doubtful. Social evidence is the best psychological weapon we need to encourage individuals.
There is so much info out there that it is extremely challenging to know which to trust.
Social proof gives us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart For Joint-venture
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re practically all set to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back assurance.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You require in fact to request their money and take it!Samcart For Joint-venture
Here’s where your checkout type is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!