Funnels can be complicated … really complicated, so complex that the majority of people quit prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Features
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Features
Well, it certainly caught on because Samcart is able to charge incredibly high prices for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Samcart Features
In fact, using Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Features
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or accomplish their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Features
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … But make certain you register, because I have big plans for funnel home builders in the works quickly!Samcart Features
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Features
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond… Consumers are hesitant. Social proof is the best psychological weapon we have to convince people.
There is so much info out there that it is incredibly challenging to know which to trust.
Social evidence provides us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Features
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it means they’re almost ready to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Testimonials have revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are numerous effective formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need in fact to ask for their money and take it!Samcart Features
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!