Funnels can be made complex … really complicated, so complex that many people give up before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Feature Request
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right? Samcart Feature Request
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Samcart Feature Request
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Feature Request
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to remove their discomfort or accomplish their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps throughout several pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Feature Request
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each principle below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But ensure you register, because I have big plans for funnel contractors in the works quickly!Samcart Feature Request
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Feature Request
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social evidence is the best mental weapon we have to encourage individuals.
There is so much info out there that it is extremely challenging to know which to trust.
Social evidence provides us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Feature Request
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re almost ready to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back assurance.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You need in fact to request for their money and take it!Samcart Feature Request
Here’s where your checkout form comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. In addition, it is essential to eliminate the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!