Funnels can be complicated … really complicated, so complex that many people quit before they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Failed Payment Email
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart Failed Payment Email
Well, it definitely caught on because Samcart is able to charge extremely high rates for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Samcart Failed Payment Email
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Failed Payment Email
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to remove their discomfort or accomplish their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Failed Payment Email
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But ensure you sign up, due to the fact that I have huge prepare for funnel contractors in the works soon!Samcart Failed Payment Email
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Failed Payment Email
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the very best psychological weapon we have to encourage people.
There is a lot details out there that it is incredibly difficult to know which to trust.
Social proof offers us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Failed Payment Email
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re almost all set to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for guarantees:
30+ day money back 110% money back warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require actually to ask for their money and take it!Samcart Failed Payment Email
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of current best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!