Funnels can be complicated … really made complex, so complex that the majority of people quit before they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Example Of 1 Page Checkout
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart Example Of 1 Page Checkout
Well, it certainly caught on because Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Samcart Example Of 1 Page Checkout
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Example Of 1 Page Checkout
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to remove their pain or achieve their wanted condition
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Example Of 1 Page Checkout
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has ended … But make certain you sign up, because I have huge prepare for funnel builders in the works soon!Samcart Example Of 1 Page Checkout
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Example Of 1 Page Checkout
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond… Consumers are doubtful. Social proof is the very best mental weapon we have to persuade people.
There is so much info out there that it is extremely hard to understand which to trust.
Social proof gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Example Of 1 Page Checkout
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost prepared to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are several successful formats for warranties:
30+ day cash back 110% refund warranty.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require really to ask for their money and take it!Samcart Example Of 1 Page Checkout
Here’s where your checkout kind comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of present finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!