Funnels can be complicated … really complicated, so complex that many people quit before they launch their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart En Español
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right? Samcart En Español
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high costs for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Samcart En Español
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart En Español
A common way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their pain or achieve their desired condition
Action: provide the chance to purchase
Most sales funnels extend these actions across numerous pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart En Español
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has expired … But make certain you register, since I have big plans for funnel home builders in the works quickly!Samcart En Español
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart En Español
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond… Clients are doubtful. Social proof is the very best mental weapon we have to persuade individuals.
There is so much information out there that it is extremely difficult to understand which to trust.
Social proof offers us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart En Español
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re nearly all set to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have revealed that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item assurance.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back warranty.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You require in fact to request for their cash and take it!Samcart En Español
Here’s where your checkout form comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!