Funnels can be made complex … actually made complex, so complicated that the majority of people quit before they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Email
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart Email
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Samcart Email
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Email
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their pain or accomplish their desired condition
Action: give them the opportunity to buy
Most sales funnels extend these actions across several pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Email
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … But make sure you register, since I have big prepare for funnel home builders in the works quickly!Samcart Email
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Email
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond… Clients are hesitant. Social proof is the best mental weapon we need to encourage individuals.
There is a lot details out there that it is incredibly difficult to know which to trust.
Social evidence provides us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Email
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are numerous successful formats for warranties:
30+ day refund 110% money back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need really to request for their cash and take it!Samcart Email
Here’s where your checkout form can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of current best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!