Funnels can be made complex … really made complex, so complex that most people quit prior to they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Email Marketing
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart Email Marketing
Well, it certainly caught on because Samcart has the ability to charge extremely high prices for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Samcart Email Marketing
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Email Marketing
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or accomplish their desired condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout numerous pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Email Marketing
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … But ensure you register, because I have big prepare for funnel contractors in the works soon!Samcart Email Marketing
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Email Marketing
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are doubtful. Social proof is the very best mental weapon we have to encourage people.
There is so much details out there that it is exceptionally challenging to know which to trust.
Social proof provides us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Email Marketing
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it means they’re nearly all set to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% money back warranty.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need really to request their cash and take it!Samcart Email Marketing
Here’s where your checkout kind can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!