Funnels can be complicated … actually complicated, so complicated that many people give up prior to they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Email Integrations
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Email Integrations
Well, it absolutely caught on since Samcart is able to charge very high prices for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Samcart Email Integrations
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Email Integrations
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or attain their wanted condition
Action: give them the chance to purchase
Most sales funnels extend these steps across multiple pages, procedures, emails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Email Integrations
An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each principle listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … But ensure you sign up, due to the fact that I have big plans for funnel home builders in the works soon!Samcart Email Integrations
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Email Integrations
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social evidence is the best psychological weapon we have to convince people.
There is a lot information out there that it is extremely tough to know which to trust.
Social proof gives us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Email Integrations
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have shown that your product has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are several successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You require in fact to request their cash and take it!Samcart Email Integrations
Here’s where your checkout type is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!