Funnels can be made complex … truly made complex, so complicated that the majority of people give up before they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Ecourse Website
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart Ecourse Website
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Samcart Ecourse Website
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Ecourse Website
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or achieve their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across several pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Ecourse Website
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has ended … However make certain you register, since I have big prepare for funnel builders in the works quickly!Samcart Ecourse Website
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Ecourse Website
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond… Customers are skeptical. Social evidence is the best mental weapon we have to encourage people.
There is a lot details out there that it is exceptionally tough to understand which to trust.
Social proof gives us an easy way out … if countless people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Ecourse Website
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re practically ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have shown that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are several effective formats for warranties:
30+ day cash back 110% money back assurance.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You require in fact to request their cash and take it!Samcart Ecourse Website
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!