Funnels can be made complex … truly complicated, so complicated that the majority of people give up prior to they introduce their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Downsells
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Downsells
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Samcart Downsells
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Downsells
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or achieve their wanted condition
Action: provide the chance to buy
Many sales funnels extend these actions across numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Downsells
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … However make certain you register, since I have huge plans for funnel contractors in the works soon!Samcart Downsells
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Downsells
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the very best psychological weapon we need to convince people.
There is so much information out there that it is extremely tough to understand which to trust.
Social evidence offers us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Downsells
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it means they’re nearly prepared to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% refund guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You require in fact to request for their cash and take it!Samcart Downsells
Here’s where your checkout kind can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!