Funnels can be made complex … truly made complex, so complex that many people give up before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Digital Products
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Digital Products
Well, it definitely caught on because Samcart has the ability to charge exceptionally high prices for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Samcart Digital Products
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Digital Products
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or accomplish their preferred condition
Action: give them the chance to purchase
Most sales funnels extend these steps across numerous pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Digital Products
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … However ensure you register, due to the fact that I have huge prepare for funnel home builders in the works soon!Samcart Digital Products
This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Digital Products
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond… Customers are doubtful. Social proof is the best mental weapon we have to persuade individuals.
There is so much details out there that it is incredibly challenging to understand which to trust.
Social proof offers us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart Digital Products
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re nearly all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are numerous successful formats for service warranties:
30+ day refund 110% refund warranty.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need really to request for their cash and take it!Samcart Digital Products
Here’s where your checkout kind can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of present finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!