Funnels can be made complex … actually made complex, so complicated that many people give up before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Demo
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Demo
Well, it certainly caught on because Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Samcart Demo
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart Demo
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to remove their pain or accomplish their preferred condition
Action: give them the chance to buy
Many sales funnels extend these actions across numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Demo
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each idea below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However make sure you sign up, since I have huge plans for funnel home builders in the works soon!Samcart Demo
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Demo
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social evidence is the best mental weapon we need to convince people.
There is so much information out there that it is extremely challenging to know which to trust.
Social proof offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Demo
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re nearly all set to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day money back 110% money back warranty.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, however so crucial.
You need actually to request for their cash and take it!Samcart Demo
Here’s where your checkout type can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!