Funnels can be made complex … truly complicated, so complex that most people give up before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Deadline

Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.

What is the one-page funnel?

Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The basic concept is that you can design a single web page with the right structure to transform cold traffic into clients …

Pretty cool idea, right? Samcart Deadline

Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high prices for this pledge:

Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Samcart Deadline

In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).

Why does the one page funnel work?

Let’s take a peek at why sales funnels work.

Because it takes them through a journey until a purchase is the only logical outcome.Samcart Deadline

A typical way to do this is what’s known as the “AIDA” design:

In this specific order, you should:

Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: provide the chance to purchase

The majority of sales funnels extend these actions throughout multiple pages, processes, emails, and so on.

The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Deadline

A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.

How to execute the One Page Funnel using Cartflows and Thrive Architect?

Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).

More information on each concept listed below (as well as a link to download the whole funnel!).

Get the whole funnel for free????
The totally free One Page Funnel has expired … But ensure you sign up, due to the fact that I have big plans for funnel builders in the works quickly!Samcart Deadline

This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.

Here’s a quick breakdown of the significant parts of the One Page Funnel:

1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.

The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.

Some pointers:

1.Never lie … seriously – there are enough crappy online marketers out there already.

Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”

Use numbers whenever possible.Samcart Deadline

A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].

2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.

Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.

The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.

You can use a number of video sales letter structures, which I’ll cover in a future post.

The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.

3. Consumer Testimonials in 2019 and beyond… Consumers are doubtful. Social proof is the best psychological weapon we need to encourage individuals.

There is so much details out there that it is extremely hard to understand which to trust.

Social evidence provides us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.

Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Deadline

If you put the reviews right under the sales video, you achieve this very well.

4. A Bold Assurance
If they’ve made it this far, it implies they’re practically prepared to purchase. Now you just require that last tiny touch to make them buy …

And that’s what a rock-solid product assurance is all about.

Reviews have actually shown that your item has actually worked for others … however your reader will naturally believe:

However what if it just doesn’t work for me?

That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.

There are numerous successful formats for service warranties:

30+ day cash back 110% cash back warranty.
Your client wishes to be assured that you will still support them as soon as you have their money.

5. A clear, easy call to action.
This part is simple, but so important.

You need actually to request for their cash and take it!Samcart Deadline

Here’s where your checkout kind comes in.

The main objective of this step is making the procedure as simple as possible for your users.

Do not ask for 40 data points that you do not need.

Don’t wish to ship anything? Then you don’t require their shipping address!

This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.

I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.

Where should we go next?

This guide gave you an overview of present best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a specific tool is needed to reach the objective.

Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!