Funnels can be made complex … really complicated, so complicated that most people quit prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Customer Service
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right? Samcart Customer Service
Well, it absolutely caught on since Samcart is able to charge exceptionally high rates for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Samcart Customer Service
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Customer Service
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their pain or achieve their wanted condition
Action: give them the chance to buy
The majority of sales funnels extend these steps across numerous pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Customer Service
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … But make sure you register, because I have huge plans for funnel contractors in the works soon!Samcart Customer Service
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Customer Service
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond… Clients are hesitant. Social proof is the best psychological weapon we need to persuade individuals.
There is so much information out there that it is incredibly tough to understand which to trust.
Social evidence provides us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Customer Service
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost ready to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day refund 110% money back assurance.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need actually to ask for their cash and take it!Samcart Customer Service
Here’s where your checkout type can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!