Funnels can be made complex … really made complex, so complicated that many people quit before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Custom Domain
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart Custom Domain
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Samcart Custom Domain
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart Custom Domain
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Custom Domain
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … However make certain you register, because I have big prepare for funnel builders in the works quickly!Samcart Custom Domain
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Custom Domain
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond… Clients are doubtful. Social proof is the best mental weapon we need to encourage individuals.
There is a lot information out there that it is extremely difficult to know which to trust.
Social evidence offers us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Custom Domain
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re practically ready to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for warranties:
30+ day money back 110% refund warranty.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You require in fact to request for their money and take it!Samcart Custom Domain
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!