Funnels can be made complex … really complicated, so complicated that many people give up prior to they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Crunchbase
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart Crunchbase
Well, it absolutely caught on because Samcart is able to charge incredibly high rates for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Samcart Crunchbase
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Crunchbase
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to remove their discomfort or achieve their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions across several pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Crunchbase
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … But make certain you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!Samcart Crunchbase
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Crunchbase
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond… Consumers are doubtful. Social proof is the very best psychological weapon we need to convince individuals.
There is so much information out there that it is incredibly difficult to understand which to trust.
Social proof provides us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Crunchbase
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically all set to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have actually shown that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% cash back guarantee.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You need actually to ask for their cash and take it!Samcart Crunchbase
Here’s where your checkout kind is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!