Funnels can be made complex … really complicated, so complicated that most people give up prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Contact
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart Contact
Well, it definitely caught on because Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Samcart Contact
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Contact
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to remove their pain or attain their preferred condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions throughout numerous pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Contact
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each principle listed below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … But make certain you register, because I have huge prepare for funnel home builders in the works quickly!Samcart Contact
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Contact
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond… Customers are skeptical. Social evidence is the best psychological weapon we have to convince individuals.
There is a lot details out there that it is extremely challenging to know which to trust.
Social evidence gives us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart Contact
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it means they’re almost all set to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Reviews have shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for service warranties:
30+ day refund 110% cash back assurance.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You need actually to ask for their money and take it!Samcart Contact
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of present best practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!