Funnels can be complicated … truly complicated, so complex that the majority of people give up before they launch their first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Consultant
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Consultant
Well, it definitely caught on because Samcart has the ability to charge exceptionally high costs for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Samcart Consultant
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Consultant
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their pain or accomplish their desired condition
Action: provide the chance to purchase
Many sales funnels extend these steps across multiple pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Consultant
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However make certain you register, due to the fact that I have huge prepare for funnel home builders in the works soon!Samcart Consultant
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Consultant
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond… Customers are hesitant. Social proof is the very best psychological weapon we need to convince individuals.
There is so much info out there that it is exceptionally difficult to know which to trust.
Social evidence gives us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Consultant
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require in fact to ask for their money and take it!Samcart Consultant
Here’s where your checkout kind is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!