Funnels can be made complex … truly made complex, so complicated that many people give up before they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Clean Blue Checkout Template
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart Clean Blue Checkout Template
Well, it definitely caught on because Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Samcart Clean Blue Checkout Template
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Clean Blue Checkout Template
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to remove their pain or achieve their wanted condition
Action: provide the chance to buy
Most sales funnels extend these steps across numerous pages, procedures, emails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Clean Blue Checkout Template
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has expired … However ensure you register, since I have big prepare for funnel builders in the works quickly!Samcart Clean Blue Checkout Template
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Clean Blue Checkout Template
A solid beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond… Clients are doubtful. Social proof is the best mental weapon we need to encourage individuals.
There is a lot information out there that it is exceptionally challenging to know which to trust.
Social proof offers us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Clean Blue Checkout Template
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are several successful formats for warranties:
30+ day cash back 110% money back assurance.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so essential.
You need really to request their cash and take it!Samcart Clean Blue Checkout Template
Here’s where your checkout type can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of existing best practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!