Funnels can be made complex … truly made complex, so complex that the majority of people quit prior to they introduce their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Checkout Pages
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Checkout Pages
Well, it certainly caught on since Samcart is able to charge extremely high costs for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Samcart Checkout Pages
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Checkout Pages
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their wanted condition
Action: give them the chance to purchase
The majority of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Checkout Pages
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has expired … However ensure you register, since I have big prepare for funnel contractors in the works soon!Samcart Checkout Pages
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some tips:
1.Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Checkout Pages
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are doubtful. Social proof is the best mental weapon we have to encourage individuals.
There is so much details out there that it is incredibly difficult to know which to trust.
Social proof provides us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Checkout Pages
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re nearly all set to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day money back 110% refund warranty.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so important.
You need actually to request their cash and take it!Samcart Checkout Pages
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
