Funnels can be made complex … really complicated, so complicated that most people give up before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Checkout Page
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart Checkout Page
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high costs for this pledge:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.Samcart Checkout Page
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Checkout Page
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or accomplish their preferred condition
Action: give them the chance to buy
A lot of sales funnels extend these steps across multiple pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart Checkout Page
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … But make certain you sign up, because I have huge plans for funnel builders in the works soon!Samcart Checkout Page
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Checkout Page
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are doubtful. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot info out there that it is extremely difficult to know which to trust.
Social proof offers us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Checkout Page
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are several effective formats for warranties:
30+ day cash back 110% cash back assurance.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need really to ask for their cash and take it!Samcart Checkout Page
Here’s where your checkout kind is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of current best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!