Funnels can be complicated … actually made complex, so complex that most people give up prior to they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Checkout Page

Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.

What is the one-page funnel?

Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The basic idea is that you can create a single websites with the right structure to transform cold traffic into consumers …

Pretty cool concept, right? Samcart Checkout Page

Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this guarantee:

Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Samcart Checkout Page

In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).

Why does the one page funnel work?

Let’s take a quick look at why sales funnels work.

Because it takes them through a journey until a purchase is the only logical outcome.Samcart Checkout Page

A common way to do this is what’s known as the “AIDA” design:

In this particular order, you should:

Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their pain or accomplish their desired condition
Action: give them the chance to buy

A lot of sales funnels extend these steps throughout multiple pages, processes, emails, etc.

The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Checkout Page

A successful page will plainly perform each of these actions. Let’s take a look at what such a page looks like.

How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?

Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).

More information on each concept listed below (as well as a link to download the whole funnel!).

Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But ensure you register, because I have big plans for funnel builders in the works soon!Samcart Checkout Page

This simple (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.

Here’s a quick breakdown of the major elements of the One Page Funnel:

1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.

The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.

Some pointers:

1.Never ever lie … seriously – there are enough lousy marketers out there already.

Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”

Usage numbers whenever possible.Samcart Checkout Page

A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].

2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.

Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.

The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.

You can utilize several video sales letter structures, which I’ll cover in a future post.

The main problem with video sales letters is that your product can sound too good to be real. That’s where the next element comes in.

3. Customer Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the best mental weapon we have to persuade people.

There is a lot information out there that it is exceptionally challenging to understand which to trust.

Social evidence provides us an easy way out … if countless people have already trusted you and they still look happy … then it’s most likely a safe bet.

And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Checkout Page

If you put the reviews right under the sales video, you accomplish this effectively.

4. A Strong Assurance
If they’ve made it this far, it means they’re almost ready to purchase. Now you simply need that last tiny touch to make them buy …

Which’s what a rock-solid item warranty is everything about.

Testimonials have shown that your product has actually worked for others … however your reader will naturally believe:

However what if it just does not work for me?

That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.

There are numerous successful formats for guarantees:

30+ day refund 110% money back guarantee.
Your client wishes to be reassured that you will still support them once you have their cash.

5. A clear, simple call to action.
This part is basic, however so important.

You need actually to request their money and take it!Samcart Checkout Page

Here’s where your checkout type comes in.

The primary goal of this step is making the process as simple as possible for your users.

Do not ask for 40 information points that you do not require.

Don’t wish to deliver anything? Then you do not require their shipping address!

This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.

I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.

Where should we go next?

This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a specific tool is necessary to reach the goal.

Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!