Funnels can be made complex … really complicated, so complicated that most people quit before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Checkout Page Templates
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right? Samcart Checkout Page Templates
Well, it absolutely caught on since Samcart is able to charge exceptionally high rates for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Samcart Checkout Page Templates
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Checkout Page Templates
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or attain their wanted condition
Action: provide the chance to purchase
The majority of sales funnels extend these steps across multiple pages, processes, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Checkout Page Templates
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … But ensure you register, due to the fact that I have big plans for funnel contractors in the works soon!Samcart Checkout Page Templates
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Checkout Page Templates
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond… Clients are doubtful. Social proof is the best psychological weapon we have to convince individuals.
There is a lot details out there that it is exceptionally challenging to understand which to trust.
Social evidence provides us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Checkout Page Templates
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re nearly ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are several effective formats for service warranties:
30+ day cash back 110% money back warranty.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require actually to request their cash and take it!Samcart Checkout Page Templates
Here’s where your checkout kind comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of present best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!