Funnels can be complicated … truly complicated, so complex that many people quit prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Business Development Representative
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart Business Development Representative
Well, it certainly caught on because Samcart is able to charge exceptionally high costs for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Business Development Representative
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Business Development Representative
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to remove their discomfort or attain their wanted condition
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Business Development Representative
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … However make sure you register, since I have big prepare for funnel home builders in the works quickly!Samcart Business Development Representative
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Business Development Representative
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the very best mental weapon we need to encourage people.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof offers us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Business Development Representative
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for guarantees:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You need in fact to request for their money and take it!Samcart Business Development Representative
Here’s where your checkout type can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of current best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!