Funnels can be complicated … truly complicated, so complex that most people give up prior to they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Bonus
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right? Samcart Bonus
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high prices for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Samcart Bonus
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Bonus
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to remove their discomfort or accomplish their wanted condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps throughout numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Bonus
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But ensure you register, because I have big plans for funnel builders in the works soon!Samcart Bonus
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Bonus
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond… Customers are skeptical. Social evidence is the very best psychological weapon we need to encourage people.
There is a lot info out there that it is incredibly hard to understand which to trust.
Social proof offers us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Bonus
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re almost all set to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day money back 110% money back guarantee.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so important.
You need actually to request for their cash and take it!Samcart Bonus
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!