Funnels can be complicated … actually made complex, so complicated that most people give up before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Black Friday Deal
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart Black Friday Deal
Well, it definitely caught on because Samcart has the ability to charge extremely high prices for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Samcart Black Friday Deal
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Black Friday Deal
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their pain or achieve their wanted condition
Action: give them the chance to buy
Most sales funnels extend these actions across multiple pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Black Friday Deal
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … But ensure you sign up, since I have huge plans for funnel home builders in the works soon!Samcart Black Friday Deal
This easy (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Black Friday Deal
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the best psychological weapon we need to convince people.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social proof gives us an easy escape … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Black Friday Deal
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re nearly all set to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require really to request for their cash and take it!Samcart Black Friday Deal
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of current finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!