Funnels can be made complex … truly complicated, so complex that the majority of people give up before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Authorize.net
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart Authorize.net
Well, it definitely caught on due to the fact that Samcart is able to charge very high costs for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Samcart Authorize.net
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Authorize.net
A common method to do this is what’s called the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to eliminate their pain or achieve their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps across multiple pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Authorize.net
An effective page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But make certain you register, due to the fact that I have huge plans for funnel builders in the works quickly!Samcart Authorize.net
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Authorize.net
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond… Customers are hesitant. Social proof is the very best psychological weapon we need to convince people.
There is so much details out there that it is exceptionally tough to understand which to trust.
Social proof provides us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart Authorize.net
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re nearly all set to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are several successful formats for warranties:
30+ day cash back 110% cash back warranty.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so important.
You require actually to request for their money and take it!Samcart Authorize.net
Here’s where your checkout form is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current finest practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!