Funnels can be made complex … really complicated, so complex that many people quit before they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Austin
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Austin
Well, it absolutely caught on since Samcart is able to charge exceptionally high rates for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Samcart Austin
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Austin
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to purchase
Most sales funnels extend these actions across numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Austin
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … But ensure you register, since I have huge plans for funnel contractors in the works soon!Samcart Austin
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Austin
A solid starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is a lot info out there that it is incredibly difficult to understand which to trust.
Social evidence gives us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Austin
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re practically ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Reviews have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are numerous effective formats for guarantees:
30+ day cash back 110% cash back warranty.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so essential.
You require actually to ask for their money and take it!Samcart Austin
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!