Funnels can be made complex … actually made complex, so complex that most people quit before they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Api
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart Api
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high costs for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Samcart Api
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Api
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or achieve their preferred condition
Action: give them the chance to buy
Most sales funnels extend these actions across multiple pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Api
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … However ensure you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!Samcart Api
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Some ideas:
1.Never lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Api
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Consumers are hesitant. Social evidence is the very best psychological weapon we need to encourage individuals.
There is so much info out there that it is incredibly challenging to know which to trust.
Social proof offers us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Api
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have shown that your product has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need really to ask for their cash and take it!Samcart Api
Here’s where your checkout type is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
