Funnels can be made complex … really complicated, so complex that most people quit before they launch their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart And Woocommerce
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart And Woocommerce
Well, it definitely caught on because Samcart is able to charge very high costs for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Samcart And Woocommerce
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart And Woocommerce
A common method to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their discomfort or accomplish their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps across numerous pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart And Woocommerce
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … But make sure you register, because I have big prepare for funnel contractors in the works quickly!Samcart And Woocommerce
This easy (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart And Woocommerce
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond… Customers are hesitant. Social evidence is the very best mental weapon we have to encourage people.
There is a lot details out there that it is incredibly difficult to know which to trust.
Social proof offers us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart And Woocommerce
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re practically prepared to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are several successful formats for guarantees:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You need actually to ask for their money and take it!Samcart And Woocommerce
Here’s where your checkout form can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!