Funnels can be complicated … truly made complex, so complicated that many people quit prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? Samcart And Squarespacew
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart And Squarespacew
Well, it definitely caught on because Samcart is able to charge very high costs for this guarantee:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Samcart And Squarespacew
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart And Squarespacew
A common way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or accomplish their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout numerous pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart And Squarespacew
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has ended … However make sure you register, due to the fact that I have big plans for funnel contractors in the works quickly!Samcart And Squarespacew
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart And Squarespacew
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond… Clients are doubtful. Social evidence is the very best mental weapon we need to encourage people.
There is a lot info out there that it is exceptionally hard to understand which to trust.
Social evidence gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart And Squarespacew
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re almost prepared to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Reviews have revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are several successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need really to request their money and take it!Samcart And Squarespacew
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!