Funnels can be complicated … actually complicated, so complicated that many people quit prior to they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart And Square
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart And Square
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high rates for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Samcart And Square
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart And Square
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to eliminate their pain or achieve their desired condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps throughout numerous pages, processes, e-mails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart And Square
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … However make sure you register, because I have big prepare for funnel contractors in the works quickly!Samcart And Square
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart And Square
A solid starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond… Consumers are skeptical. Social evidence is the very best mental weapon we need to encourage individuals.
There is a lot information out there that it is extremely hard to understand which to trust.
Social proof gives us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart And Square
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous effective formats for service warranties:
30+ day refund 110% money back guarantee.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so crucial.
You require in fact to ask for their money and take it!Samcart And Square
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of present best practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!