Funnels can be made complex … actually complicated, so complex that the majority of people quit before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart And Optimizemember
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart And Optimizemember
Well, it absolutely caught on because Samcart is able to charge very high prices for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.Samcart And Optimizemember
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart And Optimizemember
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or achieve their desired condition
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart And Optimizemember
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … But make certain you sign up, due to the fact that I have big plans for funnel builders in the works soon!Samcart And Optimizemember
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart And Optimizemember
A solid starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond… Customers are hesitant. Social evidence is the best psychological weapon we have to encourage people.
There is so much details out there that it is incredibly difficult to know which to trust.
Social proof provides us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart And Optimizemember
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it implies they’re practically prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You need really to request for their cash and take it!Samcart And Optimizemember
Here’s where your checkout kind comes in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of present finest practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!