Funnels can be made complex … really made complex, so complicated that many people give up prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart And Mailchimp Zapier
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart And Mailchimp Zapier
Well, it absolutely caught on since Samcart has the ability to charge very high costs for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Samcart And Mailchimp Zapier
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart And Mailchimp Zapier
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their discomfort or attain their desired condition
Action: provide the chance to buy
A lot of sales funnels extend these actions across several pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart And Mailchimp Zapier
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has expired … However make sure you register, due to the fact that I have huge plans for funnel contractors in the works quickly!Samcart And Mailchimp Zapier
This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart And Mailchimp Zapier
A solid beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond… Consumers are skeptical. Social proof is the best mental weapon we need to persuade individuals.
There is so much details out there that it is exceptionally difficult to know which to trust.
Social evidence gives us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart And Mailchimp Zapier
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re practically ready to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for warranties:
30+ day refund 110% refund assurance.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, but so important.
You need in fact to request their cash and take it!Samcart And Mailchimp Zapier
Here’s where your checkout type comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!