Funnels can be made complex … really made complex, so complicated that most people give up prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart And Kajabi
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart And Kajabi
Well, it definitely caught on because Samcart is able to charge exceptionally high costs for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Samcart And Kajabi
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart And Kajabi
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to remove their pain or achieve their preferred condition
Action: give them the opportunity to buy
Many sales funnels extend these actions across numerous pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart And Kajabi
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … But ensure you sign up, because I have huge prepare for funnel contractors in the works soon!Samcart And Kajabi
This easy (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart And Kajabi
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond… Customers are hesitant. Social proof is the best psychological weapon we have to encourage people.
There is so much info out there that it is extremely hard to understand which to trust.
Social evidence provides us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart And Kajabi
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day cash back 110% refund guarantee.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require actually to request for their money and take it!Samcart And Kajabi
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of present finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!