Funnels can be made complex … actually made complex, so complex that the majority of people quit before they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart And Hotmart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart And Hotmart
Well, it definitely caught on because Samcart is able to charge incredibly high prices for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.Samcart And Hotmart
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart And Hotmart
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to remove their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
Most sales funnels extend these steps across numerous pages, processes, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart And Hotmart
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … However make certain you sign up, because I have huge plans for funnel builders in the works soon!Samcart And Hotmart
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart And Hotmart
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond… Consumers are hesitant. Social proof is the best mental weapon we need to convince individuals.
There is so much info out there that it is incredibly hard to know which to trust.
Social evidence gives us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart And Hotmart
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it means they’re nearly ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for guarantees:
30+ day money back 110% cash back guarantee.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require really to request for their money and take it!Samcart And Hotmart
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of current best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!