Funnels can be complicated … actually made complex, so complicated that the majority of people give up prior to they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Analytics
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Samcart Analytics
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high rates for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Samcart Analytics
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Analytics
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or attain their wanted condition
Action: give them the opportunity to buy
Most sales funnels extend these actions across multiple pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Analytics
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … But ensure you sign up, because I have huge prepare for funnel contractors in the works quickly!Samcart Analytics
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Analytics
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond… Clients are hesitant. Social proof is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is exceptionally challenging to know which to trust.
Social proof provides us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Analytics
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re almost all set to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are several effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You need really to request their cash and take it!Samcart Analytics
Here’s where your checkout type comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!