Funnels can be complicated … actually made complex, so complex that many people give up before they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart An Zapier
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart An Zapier
Well, it absolutely caught on since Samcart is able to charge very high prices for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Samcart An Zapier
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart An Zapier
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to eliminate their pain or achieve their desired condition
Action: provide the chance to purchase
The majority of sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart An Zapier
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But make certain you register, since I have huge plans for funnel contractors in the works quickly!Samcart An Zapier
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart An Zapier
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the very best mental weapon we need to persuade individuals.
There is a lot details out there that it is extremely hard to know which to trust.
Social proof provides us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart An Zapier
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re practically ready to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are several effective formats for service warranties:
30+ day refund 110% cash back warranty.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You require in fact to request for their cash and take it!Samcart An Zapier
Here’s where your checkout form is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of existing best practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!