Funnels can be complicated … actually complicated, so complicated that most people quit before they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Alternatives Youtube
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right? Samcart Alternatives Youtube
Well, it definitely caught on since Samcart is able to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Samcart Alternatives Youtube
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Alternatives Youtube
A common method to do this is what’s called the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: provide the chance to purchase
Most sales funnels extend these steps throughout multiple pages, processes, emails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Alternatives Youtube
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But make sure you sign up, since I have big plans for funnel contractors in the works quickly!Samcart Alternatives Youtube
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Alternatives Youtube
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is a lot info out there that it is extremely difficult to understand which to trust.
Social evidence gives us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Alternatives Youtube
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day refund 110% refund warranty.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require actually to request their cash and take it!Samcart Alternatives Youtube
Here’s where your checkout form comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!