Funnels can be made complex … actually made complex, so complex that many people give up prior to they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Alternatives 50
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart Alternatives 50
Well, it absolutely caught on since Samcart is able to charge extremely high rates for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Samcart Alternatives 50
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Alternatives 50
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to eliminate their discomfort or accomplish their desired condition
Action: provide the chance to purchase
Many sales funnels extend these steps across numerous pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Alternatives 50
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually expired … However make sure you sign up, since I have huge plans for funnel home builders in the works quickly!Samcart Alternatives 50
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Alternatives 50
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the very best psychological weapon we need to encourage people.
There is a lot information out there that it is extremely difficult to know which to trust.
Social evidence gives us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Alternatives 50
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have revealed that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day cash back 110% money back warranty.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You need really to request for their money and take it!Samcart Alternatives 50
Here’s where your checkout kind can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!