Funnels can be complicated … truly made complex, so complex that many people quit prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Alternative
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Alternative
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high rates for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Samcart Alternative
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Alternative
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: provide the chance to buy
Most sales funnels extend these steps across several pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Alternative
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However make sure you sign up, since I have huge plans for funnel builders in the works quickly!Samcart Alternative
This easy (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Alternative
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond… Clients are doubtful. Social evidence is the very best mental weapon we have to persuade individuals.
There is a lot information out there that it is extremely challenging to know which to trust.
Social proof offers us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Alternative
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re practically all set to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are several effective formats for service warranties:
30+ day cash back 110% money back warranty.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require actually to request for their money and take it!Samcart Alternative
Here’s where your checkout type is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!