Funnels can be made complex … really complicated, so complicated that many people give up before they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Alpine Jack Wolfskin
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Alpine Jack Wolfskin
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high costs for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.Samcart Alpine Jack Wolfskin
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart Alpine Jack Wolfskin
A common way to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to remove their discomfort or attain their preferred condition
Action: give them the chance to buy
Most sales funnels extend these actions across multiple pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Alpine Jack Wolfskin
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … But make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!Samcart Alpine Jack Wolfskin
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some suggestions:
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Alpine Jack Wolfskin
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond… Clients are hesitant. Social evidence is the very best mental weapon we need to encourage individuals.
There is a lot info out there that it is extremely difficult to understand which to trust.
Social proof provides us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Alpine Jack Wolfskin
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re almost all set to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are numerous successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require really to request for their cash and take it!Samcart Alpine Jack Wolfskin
Here’s where your checkout form can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
