Funnels can be made complex … truly complicated, so complex that many people quit prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Affiliate Program
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right? Samcart Affiliate Program
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.Samcart Affiliate Program
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Affiliate Program
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their discomfort or achieve their desired condition
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout multiple pages, processes, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Affiliate Program
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each principle below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However make sure you sign up, due to the fact that I have huge prepare for funnel home builders in the works quickly!Samcart Affiliate Program
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Affiliate Program
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond… Customers are doubtful. Social evidence is the best mental weapon we need to encourage individuals.
There is so much info out there that it is incredibly difficult to understand which to trust.
Social proof offers us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Affiliate Program
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Reviews have actually shown that your product has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for service warranties:
30+ day refund 110% money back guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You require in fact to ask for their cash and take it!Samcart Affiliate Program
Here’s where your checkout kind comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!