Funnels can be made complex … really made complex, so complex that most people quit before they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Abandoned Cart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right? Samcart Abandoned Cart
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Samcart Abandoned Cart
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart Abandoned Cart
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or attain their desired condition
Action: provide the chance to purchase
The majority of sales funnels extend these actions across numerous pages, processes, emails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Abandoned Cart
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … However make certain you sign up, since I have big plans for funnel builders in the works soon!Samcart Abandoned Cart
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Some pointers:
1.Never lie … seriously – there suffice crappy marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Abandoned Cart
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the best psychological weapon we need to persuade individuals.
There is so much information out there that it is exceptionally tough to understand which to trust.
Social proof provides us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Abandoned Cart
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re nearly all set to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back assurance.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You need really to request for their money and take it!Samcart Abandoned Cart
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
