Funnels can be complicated … actually complicated, so complex that the majority of people quit before they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart 3
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart 3
Well, it definitely caught on because Samcart has the ability to charge exceptionally high prices for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Samcart 3
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart 3
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their pain or achieve their preferred condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart 3
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But make certain you register, since I have huge prepare for funnel home builders in the works quickly!Samcart 3
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart 3
A solid starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social evidence is the best mental weapon we need to convince people.
There is so much information out there that it is exceptionally challenging to know which to trust.
Social proof provides us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart 3
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they’ve made it this far, it implies they’re nearly all set to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Reviews have revealed that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for service warranties:
30+ day money back 110% money back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You need in fact to request for their money and take it!Samcart 3
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of present finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!