Funnels can be made complex … truly made complex, so complex that the majority of people quit prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart 2020
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right? Samcart 2020
Well, it certainly caught on because Samcart has the ability to charge extremely high prices for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Samcart 2020
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart 2020
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to remove their pain or accomplish their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps across numerous pages, processes, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart 2020
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … But ensure you register, because I have huge plans for funnel home builders in the works quickly!Samcart 2020
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart 2020
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond… Customers are hesitant. Social proof is the best psychological weapon we need to encourage people.
There is so much info out there that it is incredibly challenging to know which to trust.
Social evidence gives us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart 2020
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Reviews have revealed that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day cash back 110% cash back warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You need really to request their cash and take it!Samcart 2020
Here’s where your checkout form comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!