Funnels can be complicated … really complicated, so complicated that most people give up before they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart 2017 Adding +badge Increases Conversions +26%
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart 2017 Adding +badge Increases Conversions +26%
Well, it absolutely caught on since Samcart has the ability to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Samcart 2017 Adding +badge Increases Conversions +26%
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart 2017 Adding +badge Increases Conversions +26%
A common way to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their discomfort or accomplish their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across numerous pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart 2017 Adding +badge Increases Conversions +26%
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However ensure you sign up, because I have big plans for funnel home builders in the works soon!Samcart 2017 Adding +badge Increases Conversions +26%
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart 2017 Adding +badge Increases Conversions +26%
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are hesitant. Social evidence is the best psychological weapon we need to encourage individuals.
There is so much details out there that it is extremely difficult to know which to trust.
Social evidence gives us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart 2017 Adding +badge Increases Conversions +26%
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are several effective formats for service warranties:
30+ day cash back 110% refund assurance.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You need really to request their money and take it!Samcart 2017 Adding +badge Increases Conversions +26%
Here’s where your checkout form comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!