Funnels can be made complex … really made complex, so complicated that the majority of people quit prior to they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart 2017 Adding Bade Increases Conversions 26%
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart 2017 Adding Bade Increases Conversions 26%
Well, it absolutely caught on since Samcart is able to charge incredibly high costs for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Samcart 2017 Adding Bade Increases Conversions 26%
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart 2017 Adding Bade Increases Conversions 26%
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their pain or attain their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart 2017 Adding Bade Increases Conversions 26%
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each concept below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However ensure you sign up, due to the fact that I have huge plans for funnel home builders in the works soon!Samcart 2017 Adding Bade Increases Conversions 26%
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart 2017 Adding Bade Increases Conversions 26%
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond… Clients are doubtful. Social proof is the best psychological weapon we have to convince people.
There is so much information out there that it is extremely hard to understand which to trust.
Social proof offers us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart 2017 Adding Bade Increases Conversions 26%
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are a number of effective formats for guarantees:
30+ day money back 110% money back assurance.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need in fact to request their money and take it!Samcart 2017 Adding Bade Increases Conversions 26%
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!