Funnels can be made complex … truly made complex, so complicated that the majority of people give up before they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart 2 Stores
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart 2 Stores
Well, it definitely caught on since Samcart is able to charge very high costs for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.Samcart 2 Stores
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart 2 Stores
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to remove their discomfort or attain their desired condition
Action: provide the chance to purchase
A lot of sales funnels extend these actions across numerous pages, processes, emails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart 2 Stores
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has ended … But make sure you register, due to the fact that I have huge plans for funnel builders in the works soon!Samcart 2 Stores
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart 2 Stores
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond… Clients are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is so much info out there that it is incredibly hard to know which to trust.
Social proof gives us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart 2 Stores
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re almost all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You need actually to ask for their money and take it!Samcart 2 Stores
Here’s where your checkout type can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!