Funnels can be complicated … really complicated, so complicated that the majority of people quit prior to they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart 19
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart 19
Well, it absolutely caught on since Samcart has the ability to charge very high prices for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Samcart 19
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart 19
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or achieve their preferred condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across several pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart 19
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … But make certain you register, because I have huge prepare for funnel home builders in the works quickly!Samcart 19
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart 19
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond… Customers are skeptical. Social proof is the very best mental weapon we need to persuade individuals.
There is so much details out there that it is incredibly difficult to know which to trust.
Social evidence provides us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart 19
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re almost prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so important.
You need actually to request for their cash and take it!Samcart 19
Here’s where your checkout type can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of present best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!